Search Engine Optimization (SEO)
What is SEO? Search Engine Optimization or SEO is the process of editing a website’s code and creating website content that provides your business as an authority on relevant keywords and phrases to increase search engine traffic directed to your website. The strength of your SEO strategy will reflect the ability for your website to generate traffic, customers and clients.
When people search online, will they find you first or visit a competitor’s website because you’re virtually invisible? We can help your SEO by designing and creating an effective SEO strategy to improve your website’s position in organic search results.
A well-researched and developed search engine optimization strategy will greatly assist your website in climbing to the top of search pages. It’s important to understand how your business is discovered on search engines such as Google or Bing in your specific business area in terms website ranking for specific industry targeted keywords. Improving ranking ultimately leads to new sources of traffic, website conversions and increased search engine traffic.
We evaluate the health of your web site in a number of areas. We offer recommendations of what needs to be fixed and changed so your website’s performance in search engines is improved.
We identify your online competition and simultaneously create an edge over your competition. Our SEO research allows you to compete online by incorporating effective strategies.
We utilize analytic tools for the measurement, collection, analysis and reporting of your website data to understand your customers and optimize the way website is delivered.
SEARCH ENGINE AUDITS
Making the decision to invest in a search engine optimization audit will help you learn about the your website’s SEO and is the first step to improving your organic search rankings. To understand how your website works, we evaluate the how your website code is displayed in search engine such as Google. SEO audits will help to develop an effective SEO strategy. We help your website climb to the top of search pages in your industry and your website ranking for specific industry targeted keywords. We determine where to make improvements and strategies for SEO.
- Title Tags
- Description Tags
- Keywords Tags
- Heading Tags
- Overall Word Count
- Alt Attributes with Keywords
- URL Dashes, Underscores, etc
- Fully Qualified Links
SITE WIDE SEO AUDITs
- Site Maps
- Text Navigation
- Keyword Strategy
- Web Analytics
- Linking Strategy
- Server Configuration
- Privacy Statement
- Static Pages
- Ensure No SPAM Tactics
- Remove Duplicate Content
SEARCH ENGINE OPTIMIZATION
Every business is unique, even when considering your customers. You have specific goals, customers, and needs for your business. Our SEO services are customized to fit the needs of your business and budget. We research your industry, your competition, and the keywords you want to target. We can provide you with meaningful detailed updates on the status of you website’s rankings and traffic.
SEO COMPETITIVE ANALYSIS
In addition to an audit of your website, we offer a competitive analysis. Do you know your competition? Our search engine optimization analysis offers one of the greatest tools available to help you compete in online for your industry. Researching the competition provides the opportunity to create a unique, different and effective strategy. By researching your websites competitiveness, we can identify targets for a new strategy. We will find a strategy to help you create an edge over your competiti
The first step in understanding exactly who your direct competitors are, where they are located, and keywords they’re using. We analyze keywords and phrases to determine your competition.
Some of topics we can provides reports on your business include:
- Analyse Optimization of Competitor Pages
- Competitor Spending on Advertisements
- Link Distribution
- Competition Mistakes
- Keyword Competition
- Internet Ranking
- Social Media Ranking
- Competitor Identification
We gather your competition’s data to understand where, why and how they’re making conversions. This research provides the opportunity to create a unique and a more effective strategy.
Now that we understand your direct online competition, we can use this valuable insight to create and implement a successful digital marketing campaign for you.
We understand digital marketing, website development and search engine trends that help us collect and analyze data. We provide you with reports on a regular schedule that will help you make better informed decisions.
DATA COLLECTION & ANALYSIS
Relevant data collection is the critical first step toward identifying foundation data. We gain an understanding of your website’s metrics such as page views, users, bounce rates, etc. We also look at the data gained through extensive market and competitor research. However, the bulk of understanding your website is built on actionable metrics such as who is coming to your site, where they come from and how they use your site.
Once we collect the data, we can use marketing strategies, keywords, local data to help you compare different approaches and see which strategies performs best. Make changes, re-measure, and test some more. That’s the smartest way to make the most of your business and meet your performance goals.