Social Media for Small Business – Grow Your Business

5 reasons social media marketing can help grow your business

When you are out in public, with one quick glance around many people are on their phones using social media. With the ever-growing volume of users on social media, access to potential customers can happen quickly. With large business utilizing social media as a useful marketing channel, as well as working with consumers and responding across platforms such as Facebook and Twitter.

Social media companies such as Facebook, Instagram, and Twitter have successfully hanged their structures from social interaction with family and friends online, to building massive data capturing systems to help gain access to users interest.

But with smaller budgets, does social media make sense for your small business? Absolutely.

Here are some great reasons why we find Social Media useful to small businesses.

1. Know and Connect with Your Customers

To take advantage of your social media sites, it’s important to know your customers in order to connect with them. You will be able to offer products and services that will keep them interested. Connecting with your customers is just as important. Social media can be seen as a modern version of face-to-face interactions in today’s digital world. It’s important to respond to comments and queries as it can and will impact the perceived customer service of your business.

2. Humanize Your Business

It’s important to remember: People don’t do business with brands. They do business with people.

Social media provides consumers to have conversations that allow your business to be more visible and approachable across many platforms. Take the time to listen and respond non-emotionally, own up to mistakes and be sure to celebrate your business success with your audience. Be open and authentic and you will be on your way to growing your small business on social media.

3. Use Both Organic and Paid Strategies to Reach Customers

You should be developing an organic (unpaid) social media strategy and an ad-based (paid) social media plan. You can include organic social campaigns to help build and establish an online presence and engaging with new and existing customers. Paid social media ads will help you with reaching new audiences and promoting your products/services.

4. Quickly Improves Your SEO and increases website traffic

Your website is a storefront that’s open 24 hours. On Social media sites, publishing great images on Facebook or Instagram will instantly grab the attention of your Social media users’ and send them to your website. The more clicks from social media will translate into improving your website’s current position.

5. Keep Your Accounts Active

Once you gain followers on social media, you want to keep them, so you need regularly update your account.

Social media should be similar to other types of marketing where you’re providing valuable content to your followers several times a week. Consider some of the content types you are posting. 

Entertainment: Post things that your audience will find interesting or funny. These posts are meant to connect with your audience and keep them engaged.

Do you have special deals, offers or new products and services. Be sure to Include any upcoming sales and promotions. Make sure you post about it and encourage website visits for special coupons or deals.

Events and News: Keep your followers current with what’s happening with your business. Maybe you were you featured in an article or maybe received an award? Don’t be shy, let your followers know!

Marketing Ideas for Small Businesses

You can never have enough marketing avenues. We have been proving a number of services to local businesses. Yet the question we get most is “How do we get more customers?” As a business owner you must commit the money to plant the. Be consistent and advertise every day. Remember to keep your marketing message must be constantly reinforced. Your customers will forget you if they don’t hear from you often.

You must be confident and allow your marketing plan take at least 60 days to produce even minimum results. Be patient, confident and committed. Believe in your business and your efforts will pay off over times.

1. Know Your Customers and Needs

Denver, Frisco, Colorado Springs? Where are your customers coming from? Describe the person most likely to want or need your product. Understand their motivation so you can target the product to the correct customer base. Define why they want to buy your product.

2. Create a Survey for Your Business

Develop and handout or mail a survey to customers. Learn about what motivates them to buy. Find out as much as you can. Demographics information is valuable to help develop a great advertising plan. In return, offer a gift or discount for completing the survey.

3. Send a “Happy Birthday” Greeting

Design a special postcard with a discount coupon. Let people know how important they are as a client.

4. Team Up with other local businesses from Summit County

Find a local business that has some overlap in services and products? Share advertising costs with another company to take advantage of quality printing design or to make ads affordable. You can team with another product such as an oil changes company with a car wash company.

5. Be Consistent and Committed

Research shows a message must be repeated to be remembered. Your message must clear and delivered frequently. Some times that means emailing or sending flyers multiple times to be sure customers remember you. We recently helped an oil service company in Frisco. We had them send multiple mailers to the same people. This brought in a number of new clients by committing to an advertising plan and target area.

6. Promote Trends or Current Events

Take advantage of popular trends and events. Could you tie your product or service to current news? For example is there an event you can partner with? You can gain instant credibility and interest by association with established Summit County groups or companies.

7. Add Character to Your Business

Create and use photos of your staff, office, products, etc. in your promotional materials.  A quote from the person pictured conveys friendliness and builds legitimacy in your industry or company.

8. Make Awesome Business Cards

Not many marketing materials are as universal as a business card. It gives recognition as much as a logo attached with a catchy business card. If you need a map, or other information, use can use the back of the card. Your card is there long after you are gone. Always give out cards to business associates who might be able to promote your company or group. Give a card to everyone you meet, and put one in every letter, particularly local companies you can do business with in the future

INTERNET ADVERTISING AND MARKETING

Pay Per Click (PPC) marketing and management services are designed for clients who need to drive new traffic to their website through popular PPC advertising programs such as Google Adwords. We focus on data-driven marketing solutions designed to strategically engage your existing customers, attract new clients and optimize your marketing plan for success.

Utilizing Google search ads can generate leads and new business instantly. A strong search engine marketing plan can be a very cost-effective way to generate qualified leads. However, if not properly managed, online paid advertising can be expensive and wasteful.We combine advanced technical knowledge with local marketing know-how strategies to place your business in front of the crowd and directly targeted to prospective customers.

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