Free Local Marketing Ideas for Silverthorne, Breckenridge Frisco

Is your business taking advantage of free advertising 

There are many effective local marketing ideas. Typically, you will find a useful mix of search engine optimization (SEO), pay-per-click marketing (PPC), blog and content marketing, and social media advertising.

Digital marketing provides a variety of methods that business owners and digital marketers can use to promote their brands, products and services through their websites. For many small businesses in small communities such as Silverthorne, Breckenridge, Frisco or Dillon, paid advertising and promotion will provide targeted results quickly, but the expense may be cost-prohibitive.

The good news is there are plenty of free online marketing tools that you can use to promote and drive traffic to their websites.

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5 Free Tools for Marketing and Advertising.

1. Promote Your Latest Customer Reviews on Facebook

For many businesses, you know customers want to read your reviews. With sites such as Facebook, the key is to make your hard-earned customer reviews obvious. One easy way is to incorporate them into your marketing and advertising strategy. By leveraging Facebook advertising, you will be able to easily and quickly spread your local reputation about your products and services.

2. Build Your Online Presence with Local Business Directories

Many online local directories are undoubtedly one of the best ways business owner can promote their local audience. Utilizing websites such as Google Business, Bing and Yelp among others allows you to list your business while gaining targeted exposure for your audience.

As an example, when tourist come to Summit County to enjoy one of the local ski resorts, there are many ski shops in the area. However, if a visitor is staying in Silverthorne, then a ski shop in Breckenridge may not be of use. This is where local business directories are important. If you maximize all the features that these local directories, then geo-targeting will benefit you.

Having your business on Yelp will allow the closest customers to see your business first. If your business is on Google, you will show up for your local business when someone searches your industry.

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3. Host an Event or Class.

Many businesses here in Summit County would have very unique classes to offer. If you are an outdoor shop, create a class that helps people read a map. A local bike shop can offer a class to target novice cyclist with “how-to” mountain biking. You can take advantage of social media, local shops and more to post flyers and spread the word. Many community bulletin boards often allow businesses to post community educational events or classes.

4. Use Email Newsletters.

Take advantage of email marketing. It’s undoubtedly a great way to attract new visitors and have them engage with your business. Email newsletters also help you maintain relationships with your current customers. You will find this is an opportunity to highlight your, products, services and business highlights on a regular basis.

5. Create a blog.

Any business can take advantage of writing creative, content-rich blogs. No matter your industry, business blogs can be very useful for your existing clients, but for a great way to connect with new ones. The content that you create can then be distributed across a number of platforms from Google to Facebook.


Let’s chat or sit down and find out if your website design, website ranking and digital advertising and marketing strategy is meeting your goals. If you don’t have reliable analytics in place with measurable goals, you should call us today!